Here is the criteria he gave us:
•Basic company overview (half a page, main locations, employee #’s, net sales, etc.)
•What "market" are they competing?
•Who are their main competitors (think inside and outside the box/marketing myopia)?
•Who are their main customers (B2B, retail consumers, end-users, etc.)?
•What is their core competency?
•What is their apparent marketing strategy (you may find this via articles or annual reports online, etc, but you should be able to think it through and give some insight, i.e. use the key strategy notes from lecture and the textbook chapters)?
•DESIGN AN NEW MARKETING STRATEGY AS YOU WOULD AS AN OUTSIDE CONSULTANT FOR AN EXECUTIVE TEAM OVERVIEW (EITHER REDESIGN A FAILING ONE OR BUILD-UPON AN EXISTING ONE, but you don’t need to actually execute promotions, just design or redesign the strategy)
•What are some of the long-term environmental factors (and I don’t necessarily mean that in a pollution, greenhouse effect sort of way) that have a role in the company’s outlook?
•Where or how can their business/company evolve to meet the changes on the horizon?
•Anything we’ve covered in class/textbook that you’ve discovered via your research that the class and I will find interesting.
I was thinking like DC Shoes or maybe Juicy Couture or even Apple. But IDK. Thanks!!!!
Apple
They seem responsible of the long-term effects in environmental factors
And they are really interesting, you would have a lot of material !
January 26th, 2010 at 12:51 am
Apple
They seem responsible of the long-term effects in environmental factors
And they are really interesting, you would have a lot of material !
References :
Me … I have been around for a while